Craig Middleton has left his role at distributor NRG4 Cycling to work with Limar as the brand’s International Export Manager.
Having, in part, managed the Limar relationship during his time at NRG4, Middleton told industry contacts “I tell you this (that i’m leaving NRG4) with some genuine sadness. I am very happy to say that I will continue to work closely with NRG4 as the Limar UK distributor in the future.
“I am delighted to be joining the Limar team which I know very well from my time working with them on a weekly basis with Nrg4. This is a very exciting time to be joining the brand, with the recent launch of the new aero Air Revolution range, which will be debuted at Eurobike in July. I am very pleased to continue to work with Nrg4 on the UK market and I am looking forward to meeting and working with my area partners around the world.”
Middleton will now be tasked with managing the firm’s relationships with the USA, Canada, Australia, New Zealand, South Africa and the Middle East.
Giovanni Caporali, CEO of Limar Helmets, added: “We are delighted to welcome Craig into the Limar family, he is someone we know very well from working with him in the UK and we have always highly estimated his commitment to the brand and his passion for our products. Craig’s appointment to our export management team, along with the new Air Revolution product range and the Pro Team sponsorship with Astana, Direct Energie, Canyon and Topeak Usa, continues our long term investment in the Limar brand which will benefit all of our partners and dealers worldwide.”
Middleton spent five years with NRG4, having before that founded Onix Bikes.
Middleton is now contactable by email here.