The North American division of Cycling Sports Group has announced the appointment of Hannah Parish, who takes on the Head of Marketing Role for the territory.
An award-winning marketer, Parish has fifteen years experience with the likes of Specialized, General Mills and Smuckers. Further to her marketing know-how, s
he is also a passionate athlete, having placed 3rd Overall in the Ontario XC MTB Cup as a Master Expert in the W30 – 39 group in 2015. She currently sits on the Board of Directors for Cycling Canada.
Working closely with the sales and brand teams, Parish is tasked with developing market strategies across the region, while focusing on the needs of the dealers, including trade marketing, the consumer experience and the in-store experience.
“I’m delighted to welcome Hannah to the CSG North America management team. Hannah has a fantastic blend of bike industry experience and skills learned in other industries that will greatly benefit our dealers, ” said Russell Merry, SVP and General Manager CSG North America and UK. “Hannah’s appointment completes our North America leadership, as she joins Joe Morealle leading finance and Nick Hage heading up sales. We head into 2016 with a greater focus than ever before on growing the home market of our portfolio of brands.”
Parish will be reporting to Russell Merry, GM of CSG North America and Managing Director of CSG UK.