UCI signs up with Olympic Channel

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The International Cycling Union have signed up with the Olympic Channel.

Launched at the close of the Rio 2016 games on August 21st, no cost is attached to signing as part of these deals, reports Insidethegames.biz.

According to the BBC cycling is a key audience generator, having scored the highest viewing figures in the velodrome during the recent games.

The agreement takes the channel’s tally to 33 International Federations.



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