Kelly Dredge has joined Cycling Sports Group North America as the firm’s new Senior Experiential and Retail Marketing Manager.
Previously the Senior Global Event Manager, Dredge will work closely with the sales and brand teams to develop impactful in-store merchandising and an increased digital retail presence. Kelly will also continue to hold responsibility for events both in North America and globally.
Hannah Parish, Marketing Director, CSG North America, said: “Since Kelly started at CSG five years ago, she has been integral to the flawless execution of North American and Global events and we look forward to her bringing this excellence of execution and ability to create amazing consumer and customer experiences to all things retail.”
Before coming to CSG five years ago, Dredge was the marketing and special event manager for the San Francisco 49ers.