Cycle Republic launches Wilier range in-store and online

The award-winning Wilier range is now stocked at Cycle Republic.

The brand’s heritage dates back to 1906, its roots emerging from Italian trader Pietro Dal Molin as a family-owned business based in Bassano del Grappa.

Over the years the brand has enjoyed success on the world stage and is the current weapon of choice for the Pro Continental team Direct Energie, which is bolstered by the arrival of the Dutchman Niki Terpstra, winner of the Paris-Roubaix and the Tour of Flanders.

Cycle Republic, with a twenty two strong store portfolio, now stocks selected Wilier models across seven of its shops including it’s flagship store in Canary Wharf. All bikes will be Ultegra equipped ranging from the GTR Team through to the pinnacle of the range Wilier Cento10 NDR, built around a more endurance-focused ride which offers a more relaxed riding position, wider tyres and disc brakes.

Ed Ibbetson, Office Manager at Hotlines UK, commented: “Wilier is a heritage brand with industry leading technical products, we are very happy that Cycle Republic will be stocking key models in great locations with helpful, knowledgeable staff.”

The retailer will be stocking the full range on cyclerepublic.com. All bikes will be eligible for purchase via finance payment plan and customers can place orders for either home delivery or click & collect at any of its national network of stores.

Peter Kimberley, Managing Director of Cycle Republic, said: “We pride ourselves on providing our customers with an exceptional experience and brand choice, with its deep rooted heritage the Wilier brand and passion ensures our customers are buying into the essence of a special bike.”

Last month, Cycle Republic opened two new Shimano service centres across London, strengthening its partnership with the components manufacturer.

Hayley Everett

Multimedia Reporter

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