Cycle Show’s organisers to manage CoreBike operation, 2018 dates revealed

The organisers of the Birmingham NEC Cycle Show will take on organisational responsibility for January’s Core Bike trade show, which will be held from Sunday 21st through to Tuesday 23rd of January, 2018.

Again set for Whittlebury Hall and again set apart from The Bike Place at Silverstone by the space of a week, CoreBike has signed 26 exhibitors for the 2018 show, with a return for ZyroFisher confirmed alongside the founding members; Windwave, Extra, Upgrade, Hope, Ison Distribution and Silverfish.

“As long term visitors to Core Bike we have always looked forward to making the trip to Whittlebury and like the many hundreds of IBDs and members of the press that attend it has always been a hugely worthwhile exercise for us. It’s not an easy task to meet so many top quality brands and distributors in one place, especially for busy bike shop owners.

“Clearly the founders of Core all run successful bike companies as their main jobs, so their days are very full already and Core has got to the size now where it needs an events company to help it become the best show it can possibly be. So it’s a great honour for us to be part of such a well-established and prestigious bike trade event,” said Chris Holman of Cycle Show organiser Upper Street Events.

Stand sales at the show will continue to be overseen by the Core team, but enquiries for space can be made through Chris or Steve Morgan at Upper Street. The new Core Bike website with the latest exhibitor list and show news will be launched at the beginning of November.

“We’ve known Chris and the team there for several years, and we’re very pleased to be working with them on Core. It’s critical that the show retains its house feel with trade visitors enjoying a welcoming and relaxed environment. We envisage that with Upper Street Events joining the established Core organisers, we can mutually raise the bar yet again for the industry whilst ensuring the event is run as smoothly and professionally as possible. The synergy between Core Bike and the Cycle Show also means that both events can extend their reach into the trade more effectively and clearly there’s a lot to be gained by attracting even more bike shops to meet the Core exhibitors,” added Lloyd Townsend, MD at Ison Distribution.

Trade can now pre-register their attendance here. Not visited before? Here’s some snippets from last year’s show to give you an idea of what to expect.

The CoreBike venue can be found in sat navs via the post code NN12 8QH.

Planning your show attendance for 2018? Check in with the CI.N Trade Calendar here.