Dates announced & registration open for iceBike* 2020

The dates for iceBike* 2020 have been announced for the third week of February (18-20th), with registration now declared open.

The event will once again return to Arena:MK after having one of its ‘most successful’ years to date in regards to attendance figures and exceeding expectations.

Visitors can expect to see Madison and Sportline’s portfolio of brands including the likes of Shimano, Park Tool, Kryptonite, PRO, Pearl Izumi and Elite among others.

“iceBike* over the years has become a stalwart of the trade events calendar and its endurance is testament to the fact that it is a valued event for the UK cycle industry,” said Madison CEO Dominic Langan. “We massively appreciate every single retailer who takes the time to visit us at iceBike* and once again we will be working extremely hard to put on a show that is as productive as it is enjoyable for our customers. We look forward to welcoming as many of you as possible in February next year.”

Dealers will also have the chance to visit a raft of new brands and products, alongside seminars by industry experts and evening entertainment. The Bike Shop will also return this year, set up in the centre of the show to help advise retailers on merchandising best practise and demonstrate how POS can be used most effectively for each brand.

Dealers will also be able to get the latest on Madison’s Freewheel programme, announced at the start of this year, which continues to be a big part of the distributor’s future plans. Langan explained the thinking behind Freewheel in an interview with CI.N earlier this year, alternatively you can listen to what he had to say on the CI.N Podcast.

More details on iceBike* will be confirmed in the coming months, and visitors are encouraged to register for the show here.

Hayley Everett

Multimedia Reporter

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