EBC introduce “affordable but reliable” Pulse electric bike line

UK specialist electric bike distributor EBC has announced a new “affordable” electric bike brand addition to its portfolio.

With prices starting at £799, the new Pulse line is targeted largely to fall within the Cycle to Work bracket, with each built around a TransX motor.

Paul Stanforth, managing director at EBC said: “With the huge growth in the e-bike market over the last couple of years and the foreseen growth of the sector going forward it’s very exciting to launch the Pulse brand. Following from our continued success with EBCO we have seen increasing demand for reliable, quality and affordable e-bikes that offer a great riding experience. With an entry-level price point of just £799 for an e-bike with excellent build quality, components and tech package the bikes are really going to open up the market further. While £799 is not a new price point for e-bikes, we believe that Pulse is the first brand to offer such quality and true riding experience at this price.”

Three models, priced at £799 and £999, land in the UK from the start of October:

  • At the base price point the ZL-2 and ZR-2 models are available in a low-step 26” wheel, as well as a ‘Roadster’ build and will achieve an average range 30-40 miles per charge. These both feature K-shield puncture resistant tyres, a Shimano 7-speed derailleur, rear carrier and full mudguards, an integrated lighting system and kickstand.
  • Next up the ZL-5 and ZR-5 come in at£999 and are again available in both low-step 26”wheel and Roadster designs. Available from January, these will achieve a 40 to 50 mile range per charge and carry a 7-speed Nexus hub.
  • Finally, the ZF-4 also retails at £999. This 20-inch folding bike carries a 320 WH lithium Ion battery (average range 20-25 miles) rear carrier, mudguards, integrated lighting system, K-shield puncture resistant tyres and a kick stand.

The bikes will be available to view at EBC’s in-house show E-Bike Live 2017, on the 12th, 13th and 14th of September. This dealer invite will host technical seminars from Shimano STeps, Bosch and TransX.