Ed Richardson joins Silverfish as North of England Territory Manager

Silverfish has announced that Ed Richardson will be joining the UK sales team as the North of England Territory Manager. Ed’s appointment fills the vacancy left by Pete Clegg’s recent internal move to take up a newly expanded position of National Account Manager.

Prior to joining Silverfish, Richardson worked for nearly four years in the outdoor industry at Rab and Lowe Alpine as Technical Sales Trainer followed by a spell as Area Sales Manager at Windwave.

Richardson said: “For a long time I wanted to align my passion for bikes into my work. My first role gave me a great understanding of the industry, but after a while I decided my main passion was mountain biking so when I saw the position at Silverfish it ticked all the boxes. It is mega to be working for a company full of enthusiastic riders and representing some sweet brands. I’m really looking forward to catching up with all our customers in due course and I’m sure they’re looking forward to not having to turn down the volume down when the phone rings!”

Dawn Adams, Sales Manager, added; “Ed is a brilliant addition to the Silverfish sales Team. His energy and enthusiasm for our brands will be a great asset to Silverfish and to our retail partners in the North of England.”

Richardson can be contacted on 07467 941389 or by email Ed.Richardson@silverfish-uk.com.