2pure has announced the signing of a distribution deal with electric bike firm Moustache Bikes for the UK market.
Having spoken of a drive to increase its capacity, Moustache’s progress has seen it forecast an output of 25,000 bikes this year, up from 19,000 last year.
The Moustache Bikes range, which is exclusively Bosch powered, is a structured collection with eight families to cover all the different riding needs; urban, all road, road fitness, mountain bike and kids’ bikes (the only non electric bike line).
George Bowie, 2pure Managing Director commented: “Moustache represent style, quality and innovation. They are a brand and team which closely align with our core values. I couldn’t be more delighted to have been chosen to work with their team and represent Moustache, offering their range of e-bikes to our customers. We see the innovation of electric bikes to be an integral part of developing the cycling industry and look forward to providing a dynamic range of e-bikes to our dealers”.
Greg Sand, Moustache Co-Founder added: “First of all, I would like to thank Nick and John from Velospeed for the good job that has been done so far, and their involvement behind the brand since the beginning.
“Today Moustache has become a leading brand on the e-bike premium segment, with 50% of our business in France and 50% all over the world.
“The UK is clearly identified as a growing market, therefore we have decided to reinforce our actions with a stronger organization, able to cover the whole UK in term of business but also technical support.
“I am glad to start this new step with George and the 2Pure team. It was crucial for us to find a team sharing our values, understanding the brand and its added value”.
Those interested in exploring the range for their store can make contact on 0131 449 4147, or by e-mail.