Ere Research prepares for Eurobike debut

Ere Research is getting ready to make its first appearance at Eurobike, with the Dutch business at the show across trade and public days, from June 21 to June 25

The brand will be showcase their latest innovations, including a new saddle collection, which it states is designed for the best performance and comfort. The team place emphasis on the importance of saddle comfort, highlighting that their latest saddles will revolutionize the cycling experience for cyclists.

Also on show at Eurobike will be a range of high performance tyres, top wheels and tyres that take cyclists’ performance to new heights, whether riders are professional athletes or a recreational cyclists. The Ere Research range is designed to cater to all road and gravel riders.

At the show the brand will be showcasing the new, lightweight, Genus II wheelsets. Cyclists have a choice of three rim heights – 30, 45 and 65mm – and an inner rim width of 21mm, providing a variety of options for performance focused riders and racers. The wheels are equipped with the new 2:1 spoke ratio Panama hubs, made by Ere Research, and are compatible with Shimano, Campagnolo and Sram.

As an additional choice, the brand offers the option to order Genus wheels with either the reliable Sapim CX Ray spokes or their own Ere Aeris full carbon spokes. By choosing the Ere Aeris spokes you save 25 grams on each wheel.

Ere Research and Sustainability.

The business is not only committed to cycling innovation, but also to a positive impact on the environment. Sustainability and reducing their ecological footprint are high priorities at Ere Research in all aspects of their business. When cyclists choose Ere Research, they can ride with confidence, knowing that their cycling equipment is designed with our planet in mind. Visit the Ere Research stand, view the range, enjoy a cup of coffee and learn more about the technology and sustainability initiatives behind Ere Research’s offering.

Ere Research can be found on stand 11.1 / A16 at Eurobike 2023.

For UK retailers, the business has recently added 2 new members, John Hollier and Dieter Pullan, to its UK sales team. The new sales agents will be responsible for covering the UK market, bringing with them extensive industry experience, which the business identifies as invaluable to its UK market growth and development.