Ere Research grows team and sets sights on UK expansion

Ere Research, designer and manufacturer of high-end bicycle parts, has two new appointments to its sales team, John Hollier and Dieter Pullan. The new sales agents will be responsible for covering the UK market and bring extensive experience in the industry, which will be invaluable to the company’s growth and development.

John Hollier is a seasoned professional with over twenty years of experience in the industry. Throughout his career, he has held various roles, including sales. Having worked for esteemed companies like Paligap and Madison, John has honed his skills and gained invaluable insights into the industry.

Dieter Pullan, an industry legend with 24 years of experience, brings a wealth of knowledge and expertise to Ere Research. Prior to joining Ere Research, Dieter served as a Sales Manager for Orbea and Hotlines, accumulating nine and eight years of experience respectively. Dieter’s extensive background in brand and sales, combined with his previous roles as an agent for Met and Orbea, make him a valuable addition to the team.

Both new hires have a wealth of knowledge and experience that will be crucial to Ere Research’s expansion in the UK market, the firm said. John’s sales territory includes the South West and West of the UK, while Dieter’s territory covers the Midlands.

Ere Research focuses on delivering high-value products, offering a range of wheels, tyres and more, founded by Piet van der Velde. OneWay handles distribution for the Ere brand.

“We are thrilled to welcome John and Dieter to our team. Their experience in the cycling industry and their expertise in sales will undoubtedly help us grow and develop our business in the UK,” says Chris Hewings, International Sales Manager of Ere Research. “We look forward to the impact they will have on our company and the value they will bring to our customers.”

As International Sales Manager, Chris is responsible for setting up and managing the International Distributor network, as well as managing the new UK agent team. In addition to these responsibilities, Chris will also be responsible for ‘dealer direct’ sales in Ireland. His experience working with brands such as Parlee, Lightweight, CUBE, and the American Bicycle Group, gives him an in-depth knowledge of the high-end cycling market.