Evans Cycles opens brand new Birmingham store

Evans Cycles has announced the opening of its brand new Birmingham store, replacing the old site at Birmingham New Street Station.

With over 12,000 square feet of floor space, the new store stocks over 250 bikes, as well as the latest products from the likes of Trek, Brompton, Fox Clothing and Gore Wear. Situated on the ground floor of the House of Fraser building, the store is completed by a fully equipped workshop and Shimano Service Centre in order to honour Evans’ new 24-hour servicing pledge.

Customers at the Birmingham store will also have access to benefits shared with other stores across the country, including 0% finance, price match, free click and collect and Evans’ Ride to Work Scheme.

The retailer closed all of its bricks and mortar branches at the beginning of the UK’s coronavirus lockdown. Since reopening all of its stores, Evans Cycles has provided hundreds of free bike MOTs to key workers and will continue to offer this service at the new Birmingham branch. =

According to the retailer, strict safety measures have been introduced in the new store to limit how many customers can enter at any given time, marking out two-metre zones throughout the shop floor, and removing touch points within the payment process.

Matthew Atkinson, Head of Retail at Evans Cycles, said: “We are hugely excited to announce the opening of our new Birmingham store within the heart of the City. Working closely with the team at House of Fraser we now provide a vital facility for the Midland’s growing number of cyclists, which is easily accessible and helps customers combine their shopping trips.

“We have also invested in a substantial refurbishment, giving shoppers an excellent in-store experience as well as access to a wide range of quality products. Our large workshop, along with our 24 hour service guarantee, will keep our customers riding throughout the year and help more cyclists within the region to enjoy the ride.”

The Birmingham store will open between 10am-6pm Monday-Friday, and 11am-5pm on Sundays and Bank Holidays.

Hayley Everett

Multimedia Reporter

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