Extra UK has increased its workforce through the appointment of two new additions to the marketing department.
John Harris comes in as Brand Manager, while Michael Braybrook takes on the role of Marketing and Events Manager.
Harris brings to the role 10 years of experience in the cycling industry, previously working as Brand Manager at Madison where he was instrumental in increasing market share for his brands in the UK.
Braybrook previously managed postgraduate promotional campaigns in the Higher Education Sector at Coventry University, amassing nine years of marketing and communications experience. Braybrook, a keen mountain biker, will be responsible for PR and Sponsorship at Extra as well as delivering trade and consumer-facing events.
Extra believes that the appointment of Harris and Braybrook will help enable the brand to achieve its plans for growth in 2019 and beyond.