ABUS announces exclusive distribution partnership with Extra UK

Extra UK has announced it will become the exclusive distributor for ABUS, the German manufacturer of locks and helmets, commencing 1st April 2019. Until this point, the brand has been distributed by ZyroFisher for almost a decade.

ABUS said it would like to thank the whole ZyroFisher team for their work over the years and wishes them all the best for the future.

ABUS Locks are renowned worldwide for their innovation, security and high quality. The brand’s helmets cater to cyclists of all sizes, ages and abilities, from toddlers and commuters to the Grand Tour champions of the Movistar team, including current World Champion Alejandro Valverde.

ABUS will be serviced by a dedicated team of territory account managers as well as being supported by Extra’s marketing team. The brand’s commercial activities will be overseen by Head of Brands Mark Greshon.

Axel Rösler, Director of Sales and Marketing at ABUS Mobile Security, commented: “Extra is perfectly positioned and focused to help ABUS reach our potential in the UK and Ireland. We look forward to working closely together with Extra to realise our ambitions in the territory.”

Brian Stewart, Director of Extra UK, added: “We are delighted that ABUS has chosen Extra as their exclusive distributor and representative in the United Kingdom and Ireland. ABUS is an exciting and innovative brand and we are confident that our support will enhance their offering, enabling the brand to grow and flourish in our region.”

All stock lines will be available from Extra starting 1st April this year.