Flaér plots Euro expansion with Cyclusief appointment

Drivetrain performance brand Flaér has appointed Dutch distributor Cyclusief, giving the brand access to the Luxembourg, Dutch and Belgium markets.

Cyclusief has built an established network of dealers across the Benelux region providing distribution for premium brands such as Storck and Rotor.

Flaér, Sales Director, Nick Muddle commented: “We met with the owner of Cyclusief, Bertus Kroon, at Eurobike last year and immediately we were impressed by both his vision for building the brand and the network of dealers he has throughout Benelux. Now we look forward to working with Cyclusief to establish the Flaér brand in the markets of Benelux where we hope our Chain Performance Systems and Bike Care Products will be well received by the cycling community.”

Flaér’s international presence has grown rapidly with recent distribution partnerships announced in Australia, New Zealand, the USA and Thailand as well as the UK & Ireland.

Flaér is best known for its Revo Via chain lubrication system, a gadget that drip feeds your chain at pre-set intervals to ensure consistent high performance.

The firm also has a range of bike care goods, including Guard, a pre-ride protector spray that protects from dirt and corrosion and makes cleaning much easier, as well as Revive, a high performance cleaner for removing stubborn dirt and providing a deep clean.

Cyclusief are now actively seeking retailers in Belgium, Luxembourg and the Netherlands interested in stocking the exclusive range of Flaér products. Dealers are invited to contact Cyclusief at info@cyclusief.nl or on 06-55113325.