Fli Distribution brings Reverse Components back to UK

Fli Distribution has announced the addition and return to the UK for Reverse Components, a label that specialises in upgrade component parts.

In the catalogue now accessible to UK bike shops are bars, stems, pedals and wheelsets to single-speed kits and unique products like Travel & Sag indicators and angle spacers.

A USP of the brand is the portfolio of “Youngstar” components, each designed to suit early age riders. Added to that, there’s e-Bike specific products, plus there is also a special line up of Nico Vink signature products that apparently “are already very popular.”

The brand has been absent from the marketplace for a while now, having initially been helped to market by Fli back in 2000 when the FLi Race Team Management where running a UCI DH team for Reverse.

“We are delighted to be able to bring our products again to the UK Market. We have a strong history of supporting UK based riders and always had a strong relationship through DH racing in the mid-2000’s, with a full race team on the World Cup circuit. It’s great to be working with FLi Distribution again to make this happen,” said Peter Schmid, Reverse CEO.

Colin Williams at FLi Distribution added: “We had some great times, and great successes with Reverse Components back in our days racing at the top level of DH, so we’re really looking forward to pushing this brand to our UK dealer network now we’re their UK Distributor”.

The brand is well-known throughout Europe, where its branding is carried on 12 sponsored bike parks. This will now be expanded across the UK in order to market the label to the audiences using these facilities. English DH racer Josh Lowe and Scottish freerider Mark Ducat are currently sponsored by the brand.

Fli Distribution can be reached on 01484 768129.