Fox Factory UK brings Ride Concepts footwear back in-house

Fox Factory UK has brought the Ride Concepts footwear brand back in-house and under direct management of its newly expanded Fox UK team.

Sitting in the Fox Factory brand portfolio, with direct distribution from its Fox Factory premises in the South East UK, Ride Concepts has its own team solely dedicated to building the brand and servicing customer needs.

Ride Concepts launched globally in the autumn of 2018 with the unconventional idea of being the first mountain bike-specific footwear company to offer a complete range of technically driven and tailored products for men, women and youths.

Dan Smith, Manager of Business Development EMEA & Fox UK Director, said: “We are really excited to bring the Ride Concepts brand directly to UK bike shops. The new team are busy on the road, meeting with the IBD network to showcase the latest updated stock we have on hand, held in the UK, and are focussed on making RC products the ‘Go To’ preference for all mountain bikers. Whilst some model names remain, the entire range has experienced design and technology updates. The incoming SS25 product range includes new product categories forming a comprehensive rider protection portfolio and the new Tallac Mid shoe is sure to be a big hit for all season UK riding.”

Ride Concepts is committed to superior fit, function, and style, we are riders challenging the boundaries of mountain biking by providing the most progressive bike footwear. Bound together by our love of dirt and speed, we’re committed to building a community founded on the idea that no matter how you ride, you belong with us.

For all stockist enquiries, please contact Jonny Howe at jhowe@ridefox.com