Ride Concepts launches in UK & Ireland with Silverfish

Silverfish has announced that, from today, it is the official UK and Ireland distributor for Ride Concepts.

The California-based brand is the first MTB-specific footwear company to offer a complete range of technically-driven and tailored products for men, women and youth riders.

The brand is currently working with a number of world-leading riders including the Athertons, Kyle Strait, Sam Pilgrim and Geoff Gulevich.

Brandon Dodd, Founder and CEO of Ride Concepts, said: “It is a period of exciting global growth for us so we are delighted to be partnering with Silverfish. Their spirit and style truly reflects our ethos. We have great ambitions and joining Silverfish alongside their renowned portfolio of high-quality and high-performance brands will help us to achieve it.”

Silverfish Managing Director, Darren Mabbott, added: “We’re honoured to be working with Ride Concepts. They’re the hottest MTB shoe brand in the world right now and we can’t wait to get them in to the hands of retailers. There is a huge amount of customer interest in Ride Concepts, lots of buzz on all the forums and we’re excited to hear the feedback from riders now that the shoes are finally available on this side of the pond.”

Product is expected with Silverfish on 22nd July. Retailers interested in finding out more about becoming a premium Ride Concepts stockist can contact Silverfish on 01752 843 882, or via email here.

Silverfish is celebrating its 20th birthday this year, with a series of promotions lined up for its customers. More information on the 20th anniversary promotions can be found on Silverfish’s website and on social media

Hayley Everett

Multimedia Reporter

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