Fox Racing set for The Bike Place debut

Fox Racing are to appear at Silverstone’s The Bike Place show for the first time in January.

Organiser Sean Reynolds said of the addition: “We are pleased to welcome Fox Head to Silverstone, having them decide to take a booth is great news, a worthy addition to the show and a adds weight to the reasons dealers should get registered.

Dealers are to be tempted along to the eight instalment of the show – running January 14th to 16th – with the promise of show specials, a greater depth of money-spinning electric bike product and for the first time, a seminar stage that will feature a plethora of speakers ranging sales trainers and market researchers through to brand managers.

Currently confirmed on the 2018 floorplan are the following brands, service providers and distributors:

NRG4, Pay cycle, Pinpoint, Orange Bikes, Jungle Products, Velobrands, Greenover Sports, John Jordan (roofbox co), Ion, USE/Exposure, Dexshell, Bergamont, Syncros, Burgtec, 2×2 worldwide, Kali, Whisper, Mike Dixon imports, DHW, Hookit, Cooke Components, Lyon, Birra, Aire bearings, Nox sox, Bikemonger, Oxford Products, Pitbitz, Fox Racing, Cambrian and Velotech.

Further labels are expected to be announced shortly, as well as a run down of the speakers set to appear on the seminar stage over the three days.