French retail sports chain adds Bike+ stores to its portfolio

Download PDF

French retail sports giant Group Go Sport has announced a new brand in Bike+, a new portfolio of cycling stores.

With five stores already open and several more due in the coming months, the retail giant has invested in recruiting staff with technical skills, as well as further professional certification.

Stores will have access to a 200 model+ range, spanning kids bikes from just €89 to bikes retailing at €10,000 and over. Brands now in store include, Orbea, Peugeot, Lapierre, Haibike, Scott, Cube, Focus, BH, Look and many more.

André Segura, Groupe GO Sport Managing Director, said: “The cycle is now a booming market. It seemed important to develop a brand entirely devoted to bicycle. Whether beginners or experts, all lovers of bike will find a suitable offer and advised by staff practitioners.

Groupe Go Sport already has over 500 branches in France and some abroad, employing over 4,600.