Frog and Welsh Cycling reveal new children’s awards and fleet programme for schools
Frog Bikes and Welsh Cycling are aiming to bolster kids cycling confidence with a new cycling Skills Award, with Frog also offering support to clubs and schools by providing special commercial terms for bike fleets.
Designed to support community clubs and schools in planning and delivery of regular coaching activities, the Skills Award is available through Welsh Cycling’s website. It offers a set of fun, engaging challenged, with instructional videos to aid in learning and mastering skills.
For the awards program, children can master twenty-four key cycling skills across three levels to ensure they become confident, competent and safe on their bikes. Participants will also be introduced to the Skills Squad, a set of avatars to help bring the award to life.
Val Benyon, Head of Marketing at Frog Bikes, commented: “We are delighted to partner with Welsh Cycling on such an exciting project that will not only help get more kids on bikes but also enable them to learn and master new cycling skills that will last a lifetime. At Frog Bikes, it is extremely important for us to work with local communities, as we want to help foster a generation of healthy, active and happy children. This fun and engaging initiative is certainly going to help.”
Director of Business Operations at Welsh Cycling, Rob Webber said: “I’m extremely pleased and proud of the work the team has done in getting the Skills Award live. We believe we have a great product to develop the cycling skill set of children across Wales, we’ve also worked hard to create a fresh, exciting and engaging brand, that we hope will resonate with the younger riders today.”
Across the border in England, over four million children have been taught to cycle via Bikeability. However parental worries over the sometimes dire conditions for cycling in the UK is a key obstacle to getting more children on bicycles. A study (from Raleigh) found that 1.5 million primary school children had not ridden a bike in 2021, with school children in cities the least likely to have used a bike in the year.
