Children’s bicycle specialist Frog Bikes is to begin an advertising campaign on key kid’s TV channels from this Saturday.
With hopes of driving business to its retail partners, the campaign will feature around 500 appearances on Pop, Tiny Pop, Nick Junior and Nick Toons. The firm expects to reach around half a million kids aged four to nine.
In order to back the anticipated rise in demand, the business has ensured stock availability is strong, with three containers of key bikes due to land with the Welsh business this week.
The firm is this month set to fire up its first domestic production line, with potential for a further two in its new Torfaen facility.