Fully Charged opens store in Brighton

Friday, 23 January 2026 Simon Yuen

Fully Charged has opened its sixth store in the UK at Brighton Marina.

The new store offers access to the world’s leading eBike brands, flexible test ride options and full technical servicing. Fully Charged’s team also provides tailored recommendations, setup guidance and ongoing servicing to customers.

The store supports individuals, families and businesses seeking alternatives to car travel, with guidance tailored to real-world use. Alongside serving private customers, Fully Charged also supports organisations exploring eBikes for commercial applications. Since 2014, the company has delivered electric cargo bike fleets, consultancy services and long-term servicing for businesses across logistics, delivery and event operations.

“We have seen many Brighton-based riders travelling to our London Bridge store, which clearly showed there was strong local demand for specialist advice, premium products and proper test rides,” said Ben Jaconelli, Founder and CEO of Fully Charged. “Opening a new store is always an important moment for us, and Brighton has long felt like a natural fit. It is a city with a strong sense of community and a growing interest in practical alternatives to car travel.”

Fully Charged has taken over a respected local eBike business that served the Brighton community for more than a decade, combining established local knowledge with the company’s national systems, experience and aftercare.

The new store also forms part of Fully Charged’s plan to strengthen its presence across the South and South East, giving local riders easier access to expert advice, a carefully curated range of electric bikes and long-term customer support.

“By combining our experience with the cycling culture already established here, we are proud to be opening a store that genuinely supports everyday riders across the city,” added Jaconelli.

In April, Fully Charged will host a community-focused event, inviting local riders to test bikes, meet the team and connect with others over coffee and conversation.