Sigma Sports to open store in Wilmslow in February

Sigma Sports will open a new store in Wilmslow, Cheshire, in late February.

Spanning 2,500 square feet, the store features a fully equipped workshop with a dedicated reception area and bike fit studio. Customers can book one-to-one consultations for road, gravel and triathlon bikes, supported by an expert team on site to understand individual needs and recommend the ideal setup from leading specialist brands such as Specialized, Trek, Cannondale, Pinarello and FACTOR.

The store will also offer a selection of premium cycling, running and triathlon clothing, nutrition and accessories from leading brands including Universal Colours, ASSOS, Maurten, Precision Hydration, Zone3, Garmin and Wahoo.

In addition to its products and services, the store will serve as a hub for the local cycling community, hosting monthly group rides that start and finish at the store.

“Opening our fourth store in Cheshire is a significant milestone for the business and underlines the continued strength of the brand,” said James McEuen. “It reflects our commitment to delivering expert-led, premium cycling and triathlon retail, offering a complete solution for athletes – from performance bikes and equipment through to expert advice and fitting. We’re proud to expand into such a key region and are excited to become part of the local sporting community.”