Fusion Media appoints Miles Baker-Clarke, promotes two

Cycling marketing agency Fusion Media has appointed a new head of Special Projects; Miles Baker-Clarke.

Miles – having worked previously for prestigious cycling publication Rouleur – has joined the team to continue to grow the content and marketing output of the growing agency. Miles brings with him specialist knowledge and four years’ experience marketing some of the biggest brands in cycling.

Miles said: “By working more closely with our clients across content, events, digital marketing and PR, we can add immense value and unlock our specialist knowledge in cycling and active lifestyles.” It’s an incredibly exciting time to be in cycling and Fusion has been leading the way in taking cycling – both as sport and transport – to new audiences.”

Wiesia Kuczaj, Head of Agency at Fusion Media, said: “Miles makes a fantastic addition to the Fusion team. Miles is well-known and well-liked in our industry and so we’re really pleased to bring him onboard to bolster our growing team. Clients are turning to us to help solve some exciting challenges and having Miles’ experience, diligence and creativity will be immensely valuable.”

Fusion Media also announced promotions within the agency team. Ben Atkinson will take on a new role as Account Director.

Jack Mayorcas, who joined the agency in 2020, steps up to Junior Account Manager, having delivered exemplary client performance.

Fusion Media is the specialist agency behind collaborative cycling industry campaign #BikeIsBest and the Cycling Marketing Board. These widely backed efforts have placed several public campaigns to encourage people to think differently about efficient forms of transport, including placing prominent adverts encouraging more cycling during the recent UK fuel crisis.