Gates has hired veteran marketing and electric mobility strategist Jonathan Weinert, PhD, to oversee marketing of its Gates Carbon Drive bicycle and eBike systems and the company’s growing portfolio of carbon belt drive technologies for scooters, motorcycles and emerging forms of personal electric mobility.
Coming twelve years after Gates entered the bicycle market, the move signals Gates looking to build on its success in the pedal and e-bike segment to expand its belt drive footprint in the growing micromobility and light electric mobility marketplace, the brand said.
Weinert, who previously worked for five years as sales and marketing manager for Bosch eBike Systems at Bosch USA, assumes the newly created Gates position of Director of Strategic Marketing for Global Mobility.
“Micromobility devices like bicycles, electric bikes, scooters and electric motorcycles are increasingly important worldwide as cities and nations seek ways to relieve congestion and improve the efficiency and sustainability of their transportation networks,” Weinert said. “As the premium producer of carbon belt drive systems for pedal and electric bikes, Gates wants to help lead this revolution in personal mobility to benefit individuals, communities, and our customers worldwide.”
General Manager of Gates Carbon Drive General Manager Joe Menzel added: “Jonathan’s expertise within the electric mobility sphere and his passion for bikes and sustainable transportation solutions makes him an incredible asset for Gates as we grow and diversify our product range to meet growing global demand for our belt drive transmission systems,” says
Prior to working at Bosch USA, Weinert spent nearly three years in Shanghai doing strategic marketing and product development for Bosch Electrical Drives at Bosch China. He previously worked in battery and fuel cell business development in the energy and automotive industries for Chevron and Ford. Weinert has a doctorate in philosophy in the area of transportation technology and policy, and an undergraduate degree in mechanical engineering from the University of Michigan. He joins Gates at its global headquarters in Denver.