GORE Wear has today announced that Erman Aykurt will begin in the role as Creative Lead in Feldkirchen-Westerham, Germany tomorrow (1 November 2019).
A passionate cyclist, Aykurt has over 20 years experience in the sports industry having worked for several years at Adidas in Japan, Converse in the USA and in Germany as Creative Director at the sports style division of Puma.
Aykurt said: “The relationship between a brand and consumer, and the storytelling around a product, has always fascinated me. That’s one reason I am really looking forward to working with GORE® Wear. Offering undisputed quality and functionality, my aim is it to now help ensure its products are emotionally accessible for customers.”
SIGMA SPORT also recently recruited an ex-Puma exec in Thomas Seifert, who joined the cycle computer firm as MD.