SIGMA SPORT brings in ex-Gilette, Puma and Braun exec as new MD

Thomas Seifert has joined SIGMA SPORT (SIGMA-Elecktro GmbH) as managing director.

The experienced exec spent four and a half years as MD of Finnish company Polar Electro GmbH Deutschland up until the end of 2017, as well as stints with big name global companies like Puma, Braun, Gillette, Procter & Gamble and Coleman.

In his new position as Managing Director of SIGMA-Elektro, Seifert is responsible for the Sales, Marketing, Finance and Administration business units effective immediately. He’s the some of sports shop owners and has had an affinity for sports from an early age. The press statement said the father of two was an aspiring handball player for many years and his new role combines his fascination for sports and technology. 

“I consider SIGMA SPORT to be the original – its origins are synonymous with bike computer. From this moment, I am part of a great brand with lots of potential.”


SIGMA SPORT Managing Director Robin Schendel  added: “We are very pleased to have been able to convince Thomas Seifert to join us. His years of international experience will make him an asset to our brand and further strengthen our market position.”