GOREWEAR re-starts distribution in UK and Ireland
Following a global restructure of the GOREWEAR® distribution in 2019, the brand is re-opening retail accounts in the UK & Ireland teaming up with a new Sales and Marketing agent.
Jon Pettifor has been appointed to represent the GOREWEAR brand as an independent sales agent.
“Increasing consumer demand driven by our sharpened focus onto the cycling and running category are proving us to be on the right track as we continue to navigate the exciting journey of re-vitalising our GOREWEAR® brand and its distribution in Europe,” said Tobias Hübner, Sales leader at GOREWEAR. “We are excited to bring the UK and Ireland back on-stream for GOREWEAR. Having Jon back involved is key to our success as his experience with the brand is dedicated and extensive.”
Jon Pettifor has worked for GOREWEAR® and GORE-TEX® in a number of different roles since 2007.
He said: “I am delighted to reconnect with GOREWEAR® and be given the opportunity to re-build the UK and Ireland. Retained retailers ‘Sigma Sports’ and ‘Run For It’ have carried the brand through the company’s period of change. They both are valued partners and very much part of our brand re-building plans. Our mission is now to attract dedicated specialist Cycling and Running stores that have a passion for innovative and technical product solutions.”
Jon is still presenting the Autumn/Winter ’24 product line as well as the Spring /Summer ’25 range.
Cycling and Running Retailers in the UK and Ireland who are interested to discover details on what the GOREWEAR® brand can deliver to their business, should contact:
Jon Pettifor
+44 (0)7767 740518
