Government subsidy for e-Bikes could influence 66% to buy

A study by Bosch eBike Systems has revealed that 66% of Brits would consider buying e-Bikes if the Government committed to proposed subsidy schemes.

This comes as the UK government prepares to announce measures that would discount e-Bikes by as much as a third in a move similar to that already proposed in France. With 55% of adults considering an e-Bike purchase regardless of subsidies, these measures could help people that are put off e-Bikes due to cost. Additionally, even without subsidy schemes put in place, 81% of e-Bike owners surveyed said that their electric bike purchase was a good investment.

The study polled over 2,000 people across the UK including non-cyclists and those who already own an e-Bike on their perceptions of e-mobility and how these have changed since the start of the pandemic.

Commenting on the new research, Vice-president of Marketing, Communications and Brand Management at Bosch eBike Systems, Tamara Winograd said: “This research provides some key insights into e-Biking’s growing presence in the UK. We’re proud to unveil these key findings on ‘Cycle to Work Day’ as we’re passionate about the role e-Bikes can play in the growth of active travel and the dramatic reduction of carbon emissions in the UK and across the globe. It’s encouraging to see the rapid development of e-Biking as a sustainable and enjoyable travel option and these findings confirm what we’ve been seeing over the past year, as more people discover the benefits of e-mobility.”