Groundbreaking project sees running shoe use Vittoria gravel tyre tech

The gravel phenomenon in the cycle market is being mirrored in the running market, where those on foot are seeking new trails, away from asphalt. With that in mind, Craft Sportswear and bicycle tyre manufacturer Vittoria have unveiled a collaboration which will see a running shoe outsole utilise Vittoria gravel tyre tech and inspired by the performance of the tyre brand’s Terreno Mix and Terreno Dry gravel tyres.

The outsole design integrates aggressive arrow lugs using Vittoria gravel tyre tech, specifically from the Terreno Mix pattern for exceptional off-road performance, while fish scale treads, inspired by the Terreno Dry tire, ensure superior grip on roads and in wet conditions. Thick and thin flex grooves enhance traction, and strategically placed cut-outs reduce weight, promising discerning runners unmatched performance across diverse terrains and changing weather conditions.

Daniel Högling, Creative Director at Craft, noted the significance of the collaboration: “We aim to provide dedicated runners with the world’s best shoes, and teaming up with Vittoria, the leading manufacturer of performance bicycle tires, is truly amazing.”

Ken Avery, SVP Product Development at Vittoria added: “Seamlessly integrating our gravel cycling expertise into trail running has resulted in a unique outsole, promising unmatched grip across diverse surfaces and in ever-changing weather conditions.”

The collaboration’s first product (from which we can assume there may be more) is the Craft Xplor, set to launch for the 2024 spring and summer season, representing that ground breaking fusion of cycling technology and running innovation. While there is that hint that we could see more from this collaboration of Vittoria and Craft over the coming months and weeks, CIN wonders if we can expect any more technology alliances from other brands, not least those looking to make gains in areas that are increasingly popular like gravel.

This year, Vittoria has been boosting its off-road presence, with the introduction of the Wilier-Vittoria MTB Factory Team and also its support for the Welsh Enduro Series 2024, which begins in a few weeks’ time.