Vittoria bolsters off-road presence with Welsh Enduro Series 2024 sponsorship
Vittoria’s sponsorship activities have seen it this week not only introduce the Wilier-Vittoria MTB Factory Team at Vittoria Park in Brembate (Bergamo), but also reveal its support for the Welsh Enduro Series in 2024, including all five rounds starting with Dyfi Forest on 14 April.
With its MTB-oriented support coming as its off-road tyre range offering is substantial, Andrea and Enrico Gastaldello, CEO of Wilier Triestina, said (at Vittoria Park): “With Vittoria we have a close collaboration on the road that has been going on for quite some time and now we aim to strengthen it in the off-road sector as well. We now have a complete offer for gravel and off-road and, since we are in the Olympic year, we really hope to see as many Wilier bicycles as possible in Paris 2024”.
Welsh Enduro
With as many as 500 riders per round, the Welsh Enduro Series is one of the UK’s largest off-road events, and at every round there will be Saracen bikes featuring various different Vittoria setups for riders to demo. With World Cup proven tyres like the Mazza Enduro Race, Martello Enduro Race and Mota Enduro Race in the line-up, the tyres are all EWS-proven.
Vanessa ten Hoff, Chief Marketing & Innovation Officer, said: “Vittoria’s partnership with the Welsh Enduro Series is a further step of our brand into the enduro mountain bike segment in Britain – a very important market for us. Having Vittoria tyres available to demo at every stage is a great added value and an effective way to approach enduro enthusiasts in the region. We thank Madison for making it possible and believing in our brand.”
Adrian Bradley, organiser of the Welsh Enduro Series, said: “The Welsh Enduro Series is proud to announce that Vittoria is supporting the series as tyre sponsor for 2024. Having used these World Cup-proven enduro tyres in the Spanish dust and now the Welsh mud I can confirm that they are awesome! Vittoria will be showcasing their range at selected events throughout the year so make sure you pop in to have a chat and check them out.”
Demo bikes will be available on a first-come-first-served basis.
The Full Welsh Enduro Series calendar is listed below:
- Round 1 – Dyfi Forest 14/04/24
- Round 2 – Machynlleth 12/05/24
- Round 3 – Llanfyllin 09/06/24
- Round 4 – Llandegla 07/07/24
- Round 5 – Llangollen 15/09/24
To enter any of the events in the series head to the website at http://welshenduroseries.co.uk. For more information on the full Vittoria Enduro/Trail range there are details at the Vittoria website.
