Harley-Davidson acquires kids e-bike brand StaCyc

Harley-Davidson has announced the acquisition of StaCyc, the producer of electric balance bikes specifically designed for children.

StaCyc, which entered the market in 2016, currently markets, designs and sells its EDRIVE models for kids, priced between $649 to $699 and sold in the US through powersports dealerships, including 29 Harley-Davidson dealerships, online and in specialty bicycle retailers.

The acquisition of StaCyc expands the motorbike brand’s electric portfolio, which previously announced plans to launch LiveWire, a premium, high-performance electric motorcycle in autumn this year and future lightweight and middleweight electric motorcycles in 2021. The StaCyc electric two-wheelers will provide an entry point for the youngest riders.

Heather Malenshek, Harley-Davidson Senior Vice President of Marketing and Brand, said of the acquisition: “We’re thrilled to have StaCyc become part of the Harley-Davidson family. The StaCyc team shares the same vision we have for building the next generation of riders globally and we believe that together, we will have a significant impact in bringing the fun and enjoyment of riding to kids everywhere.”

As a subsidiary, a Harley-Davidson branded version of StaCyc’s 12-inch and 16-inch models will be sold through select Harley-Davidson dealers. The branded products will be available in the US later this year. StaCyc branded EDRIVES will continue to be sold through StaCyc’s existing distribution network.

Founder of StaCyc, Ryan Ragland, said: “After a few conversations with Harley-Davidson, we realised that the ethos of our brands and our commitment to bringing more riders to motorcycling were incredibly aligned. The opportunity to work with the team at Harley-Davidson and have the support to carry out our mission to create the next generation of riders is exciting. Together we’re building a plan that fast-tracks our ability to help the industry create as many riders as possible.”

The StaCyc acquisition is the latest example of how Harley-Davidson is investing in opportunities that inspire increased ridership in the near-term and deliver sustainable growth for the future as part of its More Roads to Harley-Davidson plan. The accelerated plan, which was unveiled in 2018, focuses on building the next generation of riders through new products in additional motorcycle segments, providing broader access to the brand and products and a commitment to supporting and strengthening dealers globally.

Malenshek continued: “We’ve said previously that we believe electric vehicles are where global mobility is headed and they hold great appeal for existing riders as well as opportunity to build new riders. As we lead in the electrification of motorcycling, we’re demonstrating our commitment by delivering a full range of electric products for a vast audience who will be inspired to imagine and discover what is possible from Harley-Davidson.”

Hayley Everett

Multimedia Reporter

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