Hookit to debut “Joystick category entry” at The Bike Place

Hookit has told CyclingIndustry.News of a “mystery product” that it will debut exclusively to dealers visiting the Bike Place Show.

Bringing an extensive range of entry-level through to elite featherweight carbon, Joystick has worked hard to bring to the fore a relevant range with SKUs limited to only the essentials.

Free point of sale and slat wall kits are on offer to stockists.

As well as Joystick, Hookit will also be showcasing the full range of All Mountain Style (AMS) frame protection kits, designed to protect the bike’s frame and customer’s wallet. Each kit is pre-cut and easy to install at home. With retail prices from just £17.49 with a healthy trade margin, they make the perfect up-sell item for all new bikes.

GWe will also be showcasing the whole range of Sensus, including the new SDG collaboration seats and Sensus Swayze Lite single collar grips.

Last but not least the distributor has expanded its 35Bike range further this year, now offering a whole host of custom mudguards, in all different shapes and sizes, as well as the usual full compliment of braking spares.

You can register for the trade exhibition here.