IceBike rebranded as digiBike as the show goes online for 2021

Madison and Sportline have announced that its in-house trade show IceBike will be rebranded as digiBike for 2021 as the show moves online.

digiBike will take place from February 8th – 12th – rather than the usual three-day format. Pre-event registrations will be compulsory in order to get access to digiBike, however dealers will then be able to log-in and experience the show over the course of the week.

Dominic Langan, CEO of Madison, said: “One thing we have all learnt during 2020 is our industry’s ability to adapt and thrive in the face of adversity and whilst I very much hope by February 2021 the worst of Covid will be behind us, I am pretty sure it will still be unadvisable and undesirable for many to wish to attend a trade event with attendees from all over the country along with suppliers from all over the world. With this in mind we have created Digibike as a virtual version of iceBike.”

“Take a virtual walk through all the great brands distributed by Madison and Sportline, with a video presentation of all that is new and exciting for the season ahead by the key staff behind those brands. Live and fully interactive webinars will be run daily but you and your staff can also visit Digibike any time you want and even from the comfort of your home” he added.

More information and details will be shared over the coming weeks and months. For dealers, registrations for digiBike will be open shortly and can be accessed here