Wednesday, 11 December 2024
NewsRecruitment

Moots names former Backcountry.com man Drew Medlock as new president

Moots Cycles owner Brent Whittington announced this week that Drew Medlock will join the company as President. drew

Medlock, an avid cyclist and long time industry leader will join the Moots team as of August 21st. Drew was a key leader at Competitive Cyclist and then backcountry.com from 2006 to 2015, ultimately managing their bike division.

He joins Moots after leaving Canyon Bicycles where he worked as their US-based business development lead for the past two years, helping steer their launch into the US.

“Drew’s experience building teams, reaching customers in unique ways and interfacing with a number of brands in the industry were all strengths I was looking for in our next President,” said Whittington.

“I’m incredibly excited to welcome Drew Medlock as the President of Moots Cycles. Drew has a passion for cycling and has been a leader in the industry, consistently achieving results for years. His experience in driving execution, project management and the cycling industry overall are outstanding and I look forward to working with him as we continue to build on the great foundation of quality at Moots.”

Medlock added: “It’s an honor to join the Moots team. The passion and incredible craftsmanship that emanates from Moots continues to differentiate the brand as one of the most sought after bikes on the planet.  Moots has an amazingly rich heritage and bright future that I’m absolutely thrilled to be a part of.”

Drew will be in Friedrichshafen with the team at Eurobike meeting distributors, dealers and other industry partners.