Interbike builds traction in luring back big name brands

Ahead of its September showing in its new Reno-Tahoe home, Interbike has begun overcoming some of the hurdles the industry is calling for, most notably luring big name brands back to the show.

Confirmed to exhibit with just over three months remaining are the likes of Haibike, Jamis Bicycles, Look Cycle USA, Eddy Merckx and Yuba Bicycles. These join several parts and accessories brands, including 100%, 3T, Maxxis Tires, Primal Wear, Pioneer Electronics, Shimano USA, Speedplay and Stages Cycling.

“Brands that invest in events like Interbike believe in the IBD, and are there to help them succeed with their products and services,” said Justin Gottlieb, Interim Show Director for Interbike. “Retailers that are seeking to differentiate their stores with unique, nimble brands shouldn’t hesitate to register for Interbike this Fall. Those brands will be there and are eager and excited to present their lineups to our attendees.”

Gottlieb also noted that retailer registration is up about 30% over this time last year, and that new retail relations recruit Kim Moore fielded about 75 calls and emails from retailers within the first 48-hours of being on the job. Moore will be focused on helping retailers with registration, travel and accommodations inquiries and answering any other questions to help make their Interbike experience at the show’s new venues as smooth as possible.

Attendees can register for Interbike Marketweek at interbike.com. This year’s event begins with the Northstar Free-Ride Festival in North Lake Tahoe, CA, September 14-16, 2018 (with bike demos taking place on September 15-16). The OutDoor Demo will follow from September 16-17, 2018 for members of the trade, followed by the Interbike Expo in Reno, NV on September 18-20, 2018.