i-Ride named exclusive distributor for Ceepo

i-Ride has announced it is now the exclusive UK and Ireland distributor of TT and triathlon-specific bike brand, Ceepo.

Founded by Nobuyuki “Joe” Tanaka in Japan in 2003, Ceepo frames use minimal unique parts, are compatible with most common finishing kits and are extremely travel friendly; easy to disassemble and reassemble for athletes.

Ben Chamberlaine, Brand Manager at i-Ride, said: “Ceepo bring a great protfolio of bikes, are the most forward-thinking and most technologically innovative brand within the triathlon market. Their passion for the sport stems from the top, the founder of the company Joe Tanaka still races triathlon events to this day and we are extremely excited by this partnership.

“Working together we are confident we will be able to offer the best in class performance bicycles with the best value for money for our customers on the market.”

i-ride will be debuting a selection of Ceepo models at COREBike show at the end of January where dealers will be able to see them up close and learn about the range.

Marc-Andre of CEEPO, said: “We believe having strong commercial partners who provide great service and support to IBDs are key to having a successful brand. The opportunity for CEEPO to work in conjunction with I-Ride will no doubt result in the brand being where it should be in the UK, the leading name in Triathlon bikes.”

i-Ride Managing Director, Paul Butler, added: “Ceepo is an extremely innovative brand which pushes the boundaries of bike design. This makes them the perfect match for our other brands, which naturally are industry leading and innovative.

“Ceepo’s unique design philosophy means it’s set for big things in the future, and we look forward to growing the brand’s presence in the UK.”

Ceepo’s product range will be available to pre-order on www.i-ride.co.uk from Monday 7 January.

CI.N recently spoke to i-Ride CEO Ian Wilson to hear how the business is re-investing ahead of its next ascent.