Fox Factory donates $1 million in first year of Trail Trust

Suspension giant Fox Factory has racked up over $1 million in donations in the year since the launch of the Trail Trust initiative, benefitting over 70 non-profit organisations across seven countries.

“As an industry leader, we believe it’s our responsibility to ensure that our playgrounds continue to exist for generations to come, and that the outdoor adventurers enjoying these playgrounds represent people of all ages, genders, races, backgrounds, and ability levels,” explains Jackie Martin, Fox Factory’s Chief Purpose and Inclusion Officer.

The goal to fund new trail systems, as well as educate the public on their existence and responsible use is delivered via a mix of grassroots volunteer and national organisations. By 2030 the lofty ambition to deliver $10 million in funding has been outlined, with other goals stretching to include youth programs and desert clean ups.

One such organisation is the Kootenay Adaptive Sport Association, a Trail Trust partner and non-profit organisation that advocates for access, trails, and recreation opportunities for adaptive mountain bikers.

“Thanks to support from Trail Trust, we have been able to expand our reach and role within the aMTB [adaptive mountain bike] community, build and develop important policies, and lay the groundwork for even more access to sport and recreation in North America. We’re grateful for Fox Factory’s commitment to making mountain biking more inclusive,” shares Mike Riediger, Chief Executive Officer of Kootenay Adaptive.

Follow along the Trail Trust journey by visiting “The Journal,” which highlights partners and showcases the impact of their work.

Now a business generating north of $1billion annually, Fox Factory earlier this year released its first sustainability report to address its environmental impact. Read more on that here.