Ison to distribute Ass Savers in UK
Ison Distribution is to bring Ass Savers, the innovative and multi award winning mudguard manufacturer, into the ID brand portfolio.
Since 2011, Ass Savers design and produce minimalistic mudguards and weather protection gear for cyclists out of Gothenburg, Sweden. With the ambition of doing more with less, through the smart use of mainly recycled materials, they provide simple and clever products to make life on the bike more enjoyable.
Ass Savers recently launched its upgraded Win Wing 2, which promises to be stronger, gentler and darker: The new Win Wing 2 is an enhanced version of the smart clip-on gravel mudguard. It features an all-new upgraded wishbone that can take even more beating than before and includes bomb proof transparent protection patches with every fender so that even the most delicate frame will stay pristine. And thanks to popular demand – the most common request about the Win Wing 1 was to make it black – black has been added to the colour options.
“We are delighted to work with Bryan and his team at Ison,” said Staffan Widell, CEO & Founder. “The family-owned structure with a UK wide reach is a perfect match to our brand and we’re looking forward to a close collaboration and a much more active position on the UK market.”
Bryan Harris, Ison Distribution Commercial Manager, added: “I’m really excited to have the opportunity to work with Staffan Widell the co-founder and the whole of the Ass Savers team again, it’s a great time to start the partnership with the launch of the brand-new Win Wing 2 happening in the last few weeks”. “Ass Savers is a brand that will work perfectly in the ID portfolio as we are so strong in the gravel/adventure bike market.”
Win Wing 2 Gravel is available to order now, as is the Win Wing 2 Road
Ison Distribution now have stock of the entire Ass Savers range and they are available to order on the Ison B2B directly.
For more information about how to become an Ass Savers stockist, dealers are advised to contact their Area Account Manager or the Ison sales office on 01353 662 662 or email [email protected]
The Ass Savers distribution deal comes hot on the heels of Ison’s partnership with MTB & gravel-orientated 5DEV, announced last month.