Ison reveals distribution deal with MTB & gravel-orientated 5DEV

Ison Distribution has announced an exclusive UK distribution partnership with 5DEV; Red Bull Rampage-winning manufacturer of high-performance mountain bike and gravel cycling components that are proudly made in San Diego, California.

Initial stock is available from Ison Distribution for immediate delivery, with more stock expected within the coming weeks.

“We are thrilled to partner with 5DEV, a company that shares our passion for quality and performance,” said Chris Taylor, Brand Manager at Ison Distribution. “5DEV’s products are a perfect complement to our existing portfolio, and we are excited to introduce them to the UK cycling market.”

Through this partnership, Ison Distribution will provide UK retailers with access to 5DEV’s product range. Backed by Ison Distribution’s extensive industry experience and customer-centric approach, 5DEV products will receive comprehensive sales, marketing, and technical support to ensure their success in the UK market.

“We are confident that our partnership with 5DEV will further strengthen our position as a leading distributor of premium cycling products in the UK,” said Bryan Harris, Commercial Manager at Ison Distribution. “We are committed to providing our customers with the best possible products and services, and we believe that 5DEV is a perfect fit for Ison.”

5DEV is well known for its commitment to manufacturing innovative components using aerospace-grade alloys and cutting-edge technology. They are committed to rider-driven innovation and manufacturing in the United States. Their products, including flat pedals, cranks, chainrings, stems, and eBike specific MTB cranks, have garnered a loyal following among discerning cyclists worldwide.

Will Talbott, Head of Brand and Marketing at 5DEV, added: “We are super excited to be partnering up with ISON Distribution in the UK. We will be announcing some major new additions to the product line, Team Riders and More. ISON’s passion for cycling and years of experience make them a perfect distribution partner on one of the best cycling markets on the planet!”

Founded in 1992, Ison carries more than 11,000 SKUs and has a proven track-record of providing excellent service and value to their customers.

This exclusive partnership between Ison Distribution and 5DEV is a testament to both companies’ dedication to providing cyclists with the highest quality cycling components, they said. With Ison Distribution’s extensive dealer network and 5DEV’s innovative products, cyclists across the UK will now have access to a wider range of first-rate cycling options.

For more information regarding 5DEV, or if dealers are interested in becoming a 5DEV stockist please get in touch with your Ison Distribution Area Manager, email sales@ison-distribution.com or call on 01353 662 662.

Other recent distribution signings by Ison include a recyclable German TPU inner tube range.