Italy’s KOO Eyewear launches ALIBI cycle collection

There are road and MTB/gravel-specific sunglasses as part of the latest range from KOO Eyewear.

The ALIBI collection features a classic frame style for maximised visibility and uniquely shaped shorter arms that adapt to both different face shapes while offering compatibility with any helmet, said the premium Italian eyewear brand.

The sleek, ergonomic design of the ALIBI sunglasses was crafted to provide comfort during longer, more demanding rides for a secure and safe fit that doesn’t compromise on the style of the athlete outfitted in them, KOO added.

“The ALIBI collection has a nostalgic appeal in its approach as it pulls inspiration from the smaller, sleeker framed cycling lenses of years past with the addition of technical updates for road and gravel sunglasses that perform exceptionally well both aesthetically and functionally,” explained KOO Eyewear Marketing Director, Ylenia Battistello. “We are excited to welcome the ALIBI collection into our core fleet of performance sunglasses to provide athletes with a product they can reach for with confidence each time they climb on to the saddle.”

Featuring a refreshed approach to traditionally oversized cycling eyewear, the ALIBI sunglasses feature a half-frame design for maximum visibility, ventilation holes for breathability and fog prevention, and comfortable, interchangeable rubber nose pads. Equipped with a strong Grilamid frame and a three-point lock system for shock resistance, the ALIBI sunglasses create a streamlined fit with virtually any helmet thanks to their innovative ergonomic temples, while a high-performance cylindrical polycarbonate lens by Zeiss offers crystal clear clarity, allowing cyclists to focus on the path ahead. The durable panoramic lens of the ALIBI sunglasses offers a 360-degree view and is optimal for protection against UV rays, dust, and wind, allowing for outdoor rides in any weather condition.

The ALIBI collection includes 5 colourway offerings within its road biking selection and 3 different colourway offerings within its MTB/gravel biking sunglass line-up. Sunglasses with mirrored lenses retail for £170 and glasses with photochromic lenses retail for £200.

KOO Eyewear is available to the UK cycle trade via distributor Velobrands contactable via info@velobrands.co.uk and 01363 85617.

The brand innovatively opened a flagship store with Kask in NYC last year and has been working with UK agency Keep Communications to bolster its presence in the market.