Jordan Lunn joins Lyon Equipment as Cycle Market Manager

Long-term Ison Distribution Halo and HT Components Brand Manager Jordan Lunn will join cycle and outdoor specialist distributor Lyon Equipment as its new Cycle Market Manager.

During his time at Ison Distribution Lunn was backed in his bid to become a National Champion, simultaneously realising a “childhood dream of managing Halo”.

“Lyon’s ethos aligns perfectly with mine and I can’t wait to start the next step in my career. My aim is to help diversify our brand portfolio and continue to inspire and equip more people to push their boundaries,” said Lunn on the move, adding “Thank you to everyone who’s been there for the past ten years. I can’t wait for this next adventure.”

In addition to Lunn’s appointment, Lyon Equipment has announced that Ed Braithwaite will join the group as its new Assistant Cycle Market Manager. His previous employment includes retail sales, time in the workshop and coaching mountain biking across the country. This led to Braithwaite delivering and assessing British Cycling Mountain Bike Leadership awards.

Braithwaite said: “Lyon Equipment has a passion for the outdoors across such a wide range of disciplines and is regarded highly within the outdoor industry. The reputation of high-end brands and equipment backed with knowledgeable staff is something that has always attracted me.

Being able to join Lyon Cycle is a fantastic opportunity. I hope to add my passion for adventure, and of course bikes, by working with brands we believe in and being able to support our customers on their journey to venture further”.

With these new additions to the Lyon Cycle team, Nils Amelinckx will step back and take on a management support and marketing role within the department.

Jordan Lunn can be contacted on +44 (0) 7931 229230 or via email on

Ed Braithwaite can be contacted on+44 (0) 7535 807847 or via email on