Josh Kendrick named as SRAM VP of Marketing and Communication

SRAM has announced that Josh Kendrick will become its new Vice President of Marketing and Communication (Marcom), only the second in the company’s 36-year history.

Kendrick will take over from David Zimberoff, who is moving on after leading the department for more than 24 years. Marcom manages SRAM’s brand activities, including marketing, sponsorship, public relations, and events.

Kendrick spent 22 years of his professional career with Red Bull Energy Drink, first as Red Bull’s communication and media relations manager, and departed in 2022 as their US-based head of athlete marketing and sports performance. He spent the past year working with SRAM, focused on athlete sponsorship.

“SRAM is a special place, and I’m honoured to be a part of this organization,” said Kendrick. “This company is fuelled by passion and strong principles. SRAM is very clear about its purpose, which they articulate very well through their people, brand activities, and products. I will work to continue their growth and elevate SRAM’s brands in the most positive and meaningful ways.”

“Josh’s skillset and personality are a great fit for us; his experience speaks for itself,” said SRAM CEO Ken Lousberg. “He will bring his world-class marketing experience to our brands.”

David Zimberoff took over Marcom in 1999, four years after founding SRAM’s ID group. “DZ” will transition to World Bicycle Relief, a non-profit organization that empowers people and communities by delivering specially designed and locally assembled bicycles in developing countries around the world, focusing on a transportation research project.

Kendrick’s official start date was July 1, and he will work alongside Zimberoff through September to ensure a smooth transition. Kendrick will be based out of SRAM’s Colorado Springs, CO facility.