Joshua Riddle joins Hayes Performance Systems
Hayes Performance Systems has announced the addition of Joshua Riddle to bolster its international marketing and communications.
The business – which comprises Hayes, Sun Ringle, Manitou, Reynolds, and ProTaper MTB – highlights that with past roles in marketing for both OEM and component manufacturers, Josh is well-positioned to communicate effectively to all audiences, bringing with him a cornucopia of industry experience under brands such as Trek, Pinarello, Campagnolo, and Basso.
A well-travelled, multilingual, passionate cyclist living in Italy, Joshua is well prepared and accustomed to working effectively within the increasingly global cycling industry, yet his American origins make for an easy fit with colleagues at HPS head office, located in Mequon, Wisconsin.
An appetite for all things marketing, a desire to continuously expand his skill set mean that the long list of experiences and competencies continue to grow, from branding, PR, digital and creative to hands on skills such as photography, trade marketing and event organization, and will serve as an essential asset for the Hayes organization moving forward.
Darren Campbell, President – Hayes Bicycle Group, welcomes Joshua’s addition to the talented staff at the swiftly growing, Wisconsin-based company. “It’s a great time for Joshua to join the Hayes Team. The past five years have yielded significant growth and advancement within our business in areas ranging from product development to distribution and customer care. We have a lot to offer consumers, and Joshua will help tell that story to the market.”
Joshua Riddle comments: “I am thrilled to form a part of the Hayes organization and eager to work communicating the fantastic products that come from its various brands.”
“With world-class engineering, state-of-the-art facilities, expertise that spans far beyond the cycling industry, a highly efficient organizational structure, and the courage to make bold decisions, the potential for extreme growth is present at Hayes.”
“From a marketing standpoint, the opportunity to develop communications and branding around products, brands, and an organization with substance and quality is a dream come true. It is an opportunity that I feel truly lucky to have.”
Effective from the 25th of May, Joshua joins the ranks of the 500+ highly skilled employees of the Hayes Performance Group. For more information, he can be reached directly at the following email address: joshua.riddle@hayesbicycle.com
In the UK Hayes, Sun Ringle, and Manitou are distributed by Hotlines
Upgrade Bikes are the distributor for Reynolds wheels
Photo credit: Joshua Riddle / LinkedIn
