Cervélo and Santa Cruz Bicycles UK sales and service merge

The sales and service resources attached to Cervélo and Santa Cruz Bicycles are joining forces to become one UK team.

Writing to its customers, the Pon.Bike-owned distributor for the brands wrote: “We’d like to take this opportunity to update you on some positive changes.

“When the UK left the European Common Market in January 2021, Cervélo initiated a closer operational partnership with Santa Cruz Bicycles in the UK to ensure seamless importing of bikes from the assembly facility in Germany.  The ongoing success of Cervélo since then – particularly in the hands of Team Jumbo-Visma – continues to drive unprecedented demand for their products. Demand which necessitates a step-change in the service and support for Cervélo here in the UK.”

The UK operational team is now structured as follows:

Dickon Hepworth will lead Cervélo’s UK organisation. Dickon has 25 years’ experience working with the Santa Cruz, Juliana and Reserve brands. He is also the MD for Pon.Bike Performance in the UK.

Operations will be led by Martin Lewin

Marketing will be led by Phil Stephenson

Warranty will be led by Jony Walker

Inside Sales: Stuart Clarke & Stuart Prentice

Outside Sales :

South – will be managed by Alex Croucher

North – will be managed by David Macphee

Central – will be managed by Jonty Bright