Kask appoints new sales & marketing director

Kask has hired Alberto Fonte as Sales and Marketing Director to help support and develop the brand’s ongoing growth in the competitive safety helmet market.

Fonte’s role will cover both cycling and snow divisions of the company, ensuring joined-up and progressive thinking for both arms of the business.

He arrives at Kask following a period as Sales Director at luxury performance bike brand Pinarello, and has also worked for saddle specialists Selle Royal Group and, within it, fizik, the racing and performance components and accessories company, where he was Brand Director.

Diego Zambon, General Manager of Kask, said: “I’m really pleased to welcome Alberto to the great KASK family. In recent years Alberto has gained great experience in the cycling industry, distinguishing himself by his competence and professionalism.

“I’m sure that this addition will make an important contribution to our team and help us achieve the goals we have set for the coming years.”

Fonte said: “Kask is a brand that I have always admired, and has been growing exponentially over the recent years. I’m truly excited to join a great team of people that fits perfectly with my professional ambitions.”

In other news, last week Kask’s American division announced it has begun shipping directly to bike stores across the US and Canada, moving towards a dealer-only business model.

Hayley Everett

Multimedia Reporter

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