Protective gear label Kask has announced the opening of a dedicated office in Melbourne, Australia to service the domestic and New Zealand markets.
Operational from October of this year, the business will service dealers directly. In the meantime stores will still have access to the brand via local distributor Italiatech.
The firm will soon have a full team of sales, marketing and events staff on hand to deliver communication and logistics across the southern hemisphere territories.
Angelo Gotti, CEO at KASK said: “The Australasian market is of huge importance to us and we look forward to interacting more directly with the Australian and New Zealand market, improving both our service and offering.”
Stock and availability of models will be increased and Kask will now meet directly with cycling enthusiasts at local events and demo days, deepening Kask’s understanding of the Australian and New Zealand cycling market.
Kask’s Cycling Division is part of Kask Australia, which was set up in 2014 in Sydney. The office was initially only dedicated to Kask’s Safety and Ski Divisions with the Equestrian Division joining in 2016. The addition of the Kask Cycling Division means that the label can now offer comprehensive service and supply to customers in the region.