With just eight days left to meet its £1 million CrowdCube drive, premium cycle clothing label Le Col has appointed Simon Creasy to oversee the label’s future marketing efforts.
Starting in February, Creasy joins from Sky where he held the Director of Marketing role for a decade. Bringing to the table over 20 years experience in sales and marketing, Creasy has also in the past founded and launched services with Now TV.
Yanto Barker, Founder and CEO of Le Col said: “I am absolutely thrilled that someone with Simon’s pedigree has chosen to join us at Le Col. Simon’s exceptional sales and marketing experience will help us transform this business to become a leading player in cycling. With his track record of delivering extraordinary growth and business success at Sky, this is the perfect appointment for the next phase of Le Col’s journey.
“I’m particularly delighted that, although it was Simon’s enthusiasm for cycling that first piqued his interest in Le Col, it was his passionate belief in our vision, our product and our business plan that convinced him to join our team. With Simon’s appointment and our current £1m crowdfunding investment programme, which surpassed £800k in its first few weeks, I’m confident and excited about the next years of rapid expansion for Le Col.”
Le Col has at the time of writing raised £942,000 of the one million desired as part of its crowdfunding drive. The business is offering investors 20% equity in its business, which now ships to ten countries around the globe.